Projects

Product Launches

🏠 Sailbridge Cash Offers (formerly Flyhomes for Agents)

Led a lean team from concept to revenue where we turned the Flyhomes financial product portfolio into a scalable B2B platform play. Now, any agent from any brokerage could turn their clients into all-cash buyers without sacrificing their commission.

⚙️ Azure IoT Central

Brought Microsoft's first SaaS industrial IoT platform to market via public preview. Worked with hundreds of industry partners to drive adoption. Interviewed customers and early adopters to drive product roadmap leading up to broad release.

🔒 TheTopLoc - peace of mind for Miata ownrs

Revived a beloved security product in the racing community that protects Mazda Miata hard-top convertibles. Worked with a carpenter and locksmith to design, manufacture, launch, and sell the locks. Though the business was handed off and is now defunct, we generated over $20k in sales within 2 months of launch.

Publications

📈 Long Term ROI of Brand Advertising: "From Glass Half Full to Overflowing"

(ESOMAR - European Society for Opinion and Marketing Research · Sep 8, 2019)

Our journey to better understand the impact of advertising dollars on sales beyond the short run. Operating on a hunch, we ventured to harness the wealth of customer perception data and the best of existing statistical models at Microsoft to deliver measurement of advertising?s long-term impact. The value this exercise would deliver to the business, however, was unprecedented.

👂🏾When Something Doesn't Sound Right, Listen Harder (and related articles)

(Stanford eCorner - Ideas and Research from Stanford University)

Short articles synthesizing key insights from hundreds of talks & interviews of established entrepreneurs, investors, and thought leaders from Stanford's flagship entrepreneurship lecture series "Entrepreneurial Thought Leaders" (aka MS&E 472 - which I TA'ed for 3 years). Other articles by me include:

Communities

🪙 BanklessDAO - a media DAO dedicated to web3 education (member & contributor)